SAB on this journey for the long run

The Story

SAB has been an integral part of the fabric of South African society and is fully dedicated to changing the lives of individuals and the communities in which they live.

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The merger of SABMiller and AB InBev in 2016 resulted not only in the birth of the world’s biggest brewing company but also in the commitment to invest a staggering R1 billion in the improvement of South Africa over the next five years, through its Public Interest Commitment (PIC) programme.

61% of the PIC is allocated to Agriculture, which translates to R610-million over five years. SAB considers this area as a unique and necessary opportunity to impact emerging farmers and grow the sector to become a net exporter of hops and barley.

SAB’s Agricultural Development programme intends to drive local sourcing strategy. SAB has a dedicated Agricultural Development team that focuses on implementing smart sustainable programs that aid in job creation and in building a new cohort of emerging and commercial farmers.

The focus areas for SAB’s Agricultural Development programme are;

  • Emerging Farmer development
  • Responsible local sourcing
  • Research and Development

One example of the work with emerging Farmers is within the town of Taung, situated in the North West province. Mrs Mapula Vivian Seboko was born in this small town and her passion for agriculture began in 2004. Mapula is a member of the Tshidiso Cooperative and grows a variety of crops under irrigation in both the winter and summer seasons, including barley, maize and groundnuts. She has been a participant in the Agricultural Development programme for many years, working closely with the FarmSol team, our implementation partner, to improve her crop production.

As part of the service offering from SAB, Mapula has a dedicated agronomist who regularly visits her to discuss the progress of her crop, provide technical training, and help coordinate crop management decisions and activities. Additionally, Mapula receives access to an interest-free loan for the procurement of inputs and services.

The few projects reported in the videos reflect SAB‘s dream to build a company that lasts, one that will continue to improve the lives of people in communities for the next 100 years and beyond.

In 2018, she received a soil correction grant that covered the purchase and application of lime onto her fields. The SAB research and development team also introduced her to new varieties and crop management tools, which helped Mapula increase her barley yield from 7.0 MT/ha in 2017 to 7.8 MT/ha in 2018. Due to her hard work and high yield she was named 2018 Emerging Farmer of the Year!

A further R200 million has been committed to Enterprise Development, which focuses on building sustainable enterprises within the communities in which SAB exists.

The spirit of entrepreneurship has been at the heart of SAB from the very beginning. The creation of SAB KickStart, SAB Foundation, SAB Accelerator and SAB Thrive shows our commitment to providing a tangible and sustainable future for South Africans. Our programmes continue to provide invaluable coaching and financial support to the businesses with which we partner to drive economic growth and add to job creation.

SAB is deeply committed to South Africa’s transformation agenda and attempts to address the unemployment challenge that the country currently faces. A key channel to achieve this is through enterprise development. For SAB, this entails a focus on the inclusion of black-owned businesses in the supply chains and ensuring that it has a healthy pipeline of suppliers that represent the demographics of the country. The development of enterprises and suppliers also seeks to address the goal to maximise exports from South Africa and minimise imports into the country.

One of the beneficiaries of our Enterprise Development programme is 28-year-old Fezile Msomi, who is a driven hydroponic rooftop farmer in the Johannesburg City Centre. However, like other young entrepreneurs before her, she faced a lack of funding and high business start-up costs. Her success was secured, however, through the support of SAB Kickstart.  Today, Fezile is motivated to not just be the best that she can be, but also has dreams of empowering future agriculturalists in the same manner that she has been empowered.

Another success story is Kevali Chemicals, a small business that participated in the SAB dedicated in-house business incubator (SAB Accelerator programme). Kevali provides customised solutions within the chemicals industry with a focus on hygiene and sanitation, water treatment and adhesives.

The final tranche of the R1billion – R190 million – is earmarked for Societal Benefit. This pillar has several parts and involves implementing sustainability programmes targeting waste reduction and smart water management, as well as awarding learnerships and scholarships in scarce skills to previously disadvantaged learners.

SAB has been an integral part of the fabric of South African society throughout its history spanning more than 120-years. The projects reported in the videos are only a small reflection of the work that SAB has done to deliver to build a company that lasts, thereby ensuring that it continues to improve people’s lives.

Short Films

60 second character vignette

Accelerating the Transition Between Dreams and Reality

SAB is deeply committed to South Africa’s transformation agenda and attempts to address the unemployment challenge that the country currently faces. A key channel to achieve this is through enterprise development. For SAB, this entails a focus on the inclusion of black-owned businesses in the supply chains, and ensuring that it has a healthy pipeline of suppliers that represent the demographics of the country.

3 minute short summary

Enabling Communities to Prosper

A further R200 million has been committed to Enterprise Development, which focuses on building sustainable enterprises within the communities in which SAB exists.

Social Media

On This Journey For The Long Run

SAB has been an integral part of the fabric of South African society throughout its history spanning more than 120-years.

Nurturing Emerging Farmers

One example of the work with emerging Farmers is within the town of Taung, situated in the North West province. Mrs Mapula Vivian Seboko was born in this small town and her passion for agriculture began in 2004. Mapula is a member of the Tshidiso Cooperative and grows a variety of crops under irrigation in both the winter and summer seasons, including barley, maize and groundnuts.

Enabling Young Entrepreneurs

One of the beneficiaries of SAB’s Enterprise Development programme is 28-year-old Fezile Msomi, who is a driven hydroponic rooftop farmer in the Johannesburg City Centre. However, like other young entrepreneurs before her, she faced a lack of funding and high business start-up costs. Her success was secured, however, through the support of SAB Kickstart.

Facilitating Sustainable Farming

SAB has a dedicated Agricultural Development team that focuses on implementing smart sustainable programs that aid in job creation and in building a new cohort of emerging and commercial farmers.