Apart from all the inspiring global creative work, one of the stand-out factors of Cannes Lions 2018 was the introduction of the Sustainability Development Goals (SDG) Lions to this year’s Festival of Creativity. It is set to boost responsible business going forward and make the world a better place through creativity.
There’s no doubt that topics of diversity, inclusion and equality are becoming all the more important and celebrated at the biggest international award shows. But more than this, there’s a focus on active progress and seeing results, in using creativity beyond merely pushing product to do good and achieve the 17 Sustainable Development Goals or SDGs adopted by the United Nations’ member states in September 2015. ‘Gender equality’ and ‘reduced inequality’ are two of the SDGs.
This SDG focus was especially evident at the 65th Cannes Lions Festival of Creativity, where this year’s Cannes Lionheart Award was presented during the final night award show to Unilever CEO Paul Polman, in recognition of his commitment to building sustainability into the heart of Unilever’s operations.
From the start of his role in 2009, Polman has aimed to “decouple the FMCG company’s growth from the overall environmental footprint and increase its positive social impact through the Unilever Sustainable Living Plan.”  Unilever’s commitment to ‘unstereotyping advertising’ in co-founding the Unsterotype Alliance and spreading the message across the globe has seen the brand positively linked to the Cannes Lions.
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Photo: © United Nations

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