Engen promotes broad-based economic transformation
Engen is passionate about creating a better South Africa through an holistic approach to empowerment which improves lives from grassroots up.
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“I just love the sound the truck makes – and the size – I wanted nothing else, I just wanted to drive a truck”, says Phindile Sithole, her slight frame dwarfed by the tremendous 18-wheeler she pilots. Phindile is employed by Engen as a Bulk Truck Operator or BTO – the professional drivers who ensure that Engen’s petroleum products are safely delivered to their customers nation-wide. Due to the physical strength required, and the long driving distances involved, this used to be a male-dominated field, but Phindile is one of 16 young women who are driving these stereotypes into the ground, as it were. Rigorously trained by Engen, these ambitious women are hard working, eager and motivated, and are carving out successful futures for themselves with dedicated focus.
Rigorously trained by Engen, these ambitious women are hard working, eager and motivated, and are carving out successful futures for themselves with dedicated focus.
Along with believing that education is a key enabler in creating a skilled and successful society, Engen is a fervent advocate for economic transformation. From providing world-class maths and science teachers to schools in rural communities, to investing in, and nurturing SMMEs, Engen is passionate about creating a better South Africa. They pursue an holistic approach to empowerment, which allows them to touch the lives of people and organisations all along their supply- and value chains, and even beyond. Furthermore, they are quite deliberate in stating that they want specifically women to enter the petroleum industry. Women, for instance, like the driven and enthusiastic Gugu Ncongo and Nosiphi Waligwa – the proud owners of an Engen service station.
Testament to the value of never giving up, these resourceful young women only received approval from Engen after their third application, their youth and inexperience at first counting against them. Today the service station is valued as Engen’s “pride and joy”. Retail forms the core of Engen’s business, and by partnering with the DTI and the National Empowerment Fund, they have facilitated the growth of a flourishing black female-owned business, that is respected by both its employees and its customers. Furthermore, by contributing retail-specific training, along with financial assistance, Engen has enabled and empowered Gugu and Nosiphi to not only be successful business owners, but also to realise their big dreams of owning a service station.
However, this is not the only dream that Engen has helped come true. Through their Enterprise and Supplier Development (ESD) programme – a key element of BEE – where game-changing opportunities are powering small business growth, Engen is assisting SMMEs to succeed beyond their first three years. From providing training and finance, to creating sustainable business models for these emerging companies, Engen is not only ensuring the success of these businesses, but is also transforming their own supply chain. Furthermore, their partnership with Pitch & Polish – a fun, interactive workshop that connects brilliant ideas with investor funding – is visionary. Through the shaping of these burgeoning entrepreneurs, even if they don’t form part of Engen’s value chain, they are demonstrating a true model of transformation which productively contributes to the South African economy.
In keeping with its dedication to economic transformation, Engen has put various organisational strategies in place to ensure that they generate leaders that are, firstly, diverse and, secondly, able to support and drive transformation. Engen is prioritising the integration of small, emerging, black-owned businesses, along with the empowerment and education of young people, as they believe that that’s where the future success of South Africa lies. And indeed, the success of Engen’s holistic transformation strategy is undeniable. As an organisation it boasts a transformed value- and supply chain, which supports new players from small businesses – especially black and female-owned businesses – that now form part of their diverse workplace, thereby truly moving South Africa into the future it deserves.
60 second character vignettes
A platform to greater opportunities
Nokwanele Qonde has managed to expand her business through Engen’s Supplier Transformation initiatives. By partnering with Engen, one builds a platform to other opportunities.
Making Dreams come True
Retail forms the core of Engen’s business. By partnering with the DTI through the National Empowerment Fund, they have facilitated the growth of a flourishing black, female-owned business.
5 minute story overview
Inclusivity is the key
Inclusivity is the key. Engen believes that transformation in South Africa is holistic, from education and shaping young entrepreneurs, to enterprise and supplier development and to advancing gender equality in the workplace.
Allowing visionaries to reach their dreams
“You get a lot of no’s as an entrepreneur”; Engen has transformed lives and companies with their Enterprise and Supplier development programmes, allowing more visionaries to reach their dreams.
3 minute story summary
Advocates for economic transformation
Along with believing that education is a key enabler in creating a skilled and successful society, Engen is a fervent advocate for economic transformation and is breaking barriers by actively working to attract more women into thepetrochemical industry.
3 minute story
45 second social media teasers
In a country with one of the highest unemployment rates in the world, nurturing young minds and equipping them for a better future is essential. That’s why Engen advocates for the investment and nurturing of SMME’s & providing world-class maths and science teachers to schools in rural communities. A firmly rooted foundation provides the best marriage between ambition and a success story.
Game Changing Growth
The ability to turn a small business into a healthy enterprise is no small feat. The Enterprise and Supplier Development Program’s contribution to small businesses can help overcome seemingly insurmountable obstacles. These game-changing opportunities are both encouragement and a testament to how empowerment can change lives, from the grassroots up.
“For us at Engen, economic transformation is very important and we are prioritizing the intergration of small businesses because that’s where the future success of this country depends.” – Unathi Magida, Head of Transformation & Stakeholder Engagement.
Engen recognizes the need to offer chances and opportunities for the previously marginalized in the fight for economic transformation and inclusive growth by prioritizing the integration of small business.
Fuelling Work Life Dreams
🎵This is a man’s woooorld🎵
Not at Engen! This predominantly male industry is busting down all those myths. In fact, there’s specific and deliberate encouragement for women to enter the petroleum industry. Gugu Ncongo and Nosipho Walingwa’s drive and enthusiasm is a nod in the right directions – hear their story, and how a couple of “no’s” did not deter their dedication.
Backing Business Growth
As a reputable business partner, Engen has managed to provide a level of confidence and trust between small, emerging businesses and their consumers. Its contribution has empowered a wide spectrum of companies, that have since grown to be successful and are making their own contributions to the economy.
The Shaping of Entrepreneurs
Pitch & Polish is a fun, interactive workshop that connects young and brilliant minds with potential funders. Entrepreneurs get to sharpen their skills and get expert advice on how to pitch their business ideas effectively! In its wake, and in partnership with Engen, Pitch & Polish sets the stage for emerging entrepreneurs.
Powering Small Business
Through the Enterprise and Supplier Development Program, Engen ensures the success of small businesses. From providing training and finance, the sustainability of each business is engineered to transform their own supply chain, while actively contributing to the economy of the country. This exchange has seen fruitful results.
Who says it’s a Man’s World?
Phindile Sithole is one of 16 young women who’ve successfully driven sexist stereotypes to the ground! Trained and employed by Engen as a Bulk Truck Operator – Phindile shares her life story. Find out how this powerhouse has broken down barriers in her journey to success.